“Take a hike!” Literally.
Not everybody actually does it, but everybody likes to give the impression they do it, and everybody at the very least talks about it. Norwegians love exercise!
When you go on a hike in Norway, and be prepared, you will go on a lot of damn hikes, there’s a bit of a tradition. When you get to the top of the mountain you take a break. Everyone catches their breath, and you enjoy the view. Next someone brings out something very important to the hike. The Kvikk Lunsj candy bar, which my fellow Americans will recognize as being like a KitKat bar.
You could say this is the iconic Norwegian chocolate for every hike. It’s especially necessary around Easter time when many Norwegians have time off and the weather is just starting to turn warmer. During this time of the year, you’ll also for some unknown reason eat an orange along with your Kvikk Lunsj at the top of the mountain. Perhaps both help to give you a little jolt of energy to make it back to the bottom.
Birth of Kvikk Lunsj
Kvikk Lunsj was introduced by the Norwegian chocolate and confectionery company Freia in 1937. The name “Kvikk Lunsj” translates to “Quick Lunch” in English, reflecting its original purpose as a convenient and energy-boosting snack for those on the go. While it bears a resemblance to Kit Kat, Kvikk Lunsj has established its unique identity in the Norwegian market.
Iconic Packaging and Design
One of Kvikk Lunsj’s most recognizable features is its distinctive red packaging, adorned with the brand’s name and logo in bold white letters. The packaging is designed for easy opening, and the chocolate bar itself is divided into four finger-sized sections, perfect for sharing or savoring during a quick break.
Outdoor Adventures and Tradition
Kvikk Lunsj’s popularity extends beyond its delicious taste. It has become an integral part of the Norwegian outdoor experience, particularly during hiking and skiing trips. The chocolate bar is known for its association with the beloved pastime of “utepils” (outdoor beer) and “utemat” (outdoor food), and it is often enjoyed as a reward at the end of a challenging hike or a day on the slopes.
The Kvikk Lunsj-Waffle Tradition
One unique tradition in Norway involves using Kvikk Lunsj bars to make “Kvikk Lunsj waffles.” These waffles are made by placing a Kvikk Lunsj bar in a waffle iron and letting it melt, creating a gooey, chocolate-filled treat that’s a favorite at cabins, ski lodges, and other outdoor destinations.
Variations and Special Editions
Over the years, Kvikk Lunsj has introduced various flavors and special editions to cater to different tastes and occasions. While the original milk chocolate flavor remains a staple, you can also find dark chocolate versions and limited-edition releases, celebrating the brand’s connection to major events like the Winter Olympics.
Part of Norwegian Culture
Kvikk Lunsj is more than just a chocolate bar; it’s a symbol of Norwegian culture. It’s a sweet companion for countless outdoor adventures, a tradition passed down through generations, and a taste of nostalgia for many. Whether you’re unwrapping a Kvikk Lunsj while skiing down a snowy slope or enjoying it with a cup of hot cocoa, this chocolate bar represents the simplicity and joy of Norwegian life.
Conclusion
Kvikk Lunsj has firmly established itself as an integral part of Norway’s cultural fabric. Its history, association with outdoor adventures, and role in traditional customs make it more than just a snack; it’s a cherished piece of Norwegian heritage. As Kvikk Lunsj continues to be a favorite treat for Norwegians, it reflects the enduring appeal of a simple pleasure in a modern world.